Ennis & Brown

Made-to-order furniture, configured across 150 products and 20,000 variants

Shopify / UX / Product Configurator

Ennis & Brown — hero

150 products. 20,000 variants. Zero compromise.

Ennis & Brown's furniture is made to order - but their old configurator couldn't keep up.

We migrated them from a third-party plugin to a fully native Shopify solution built on metaobjects, giving them the flexibility to scale their catalogue to respond to growing demand and new product lines.

Configuring a £4,000 piece of furniture is a considered decision. We designed a mobile-first configurator that guides customers through every step, from choosing materials to checking out.

Ennis & Brown — hero

The showroom, online

Ennis & Brown have always educated customers at their family farmyard showroom.

We brought that into the product pages - weaving guided storytelling throughout the configurator so customers arrive informed, whether they check out online or walk through the door ready to buy.

Ennis & Brown — project 1
Ennis & Brown — project 2
Ennis & Brown — detail
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