After the Antique

We rebuilt After the Antique’s store using Shopify’s Metaobjects to create a seamless variant-picking experience across product lines. This helped solve a common issue for luxury retailers—confusion around custom options—by making selection visual, fast, and intuitive.

To support their B2B sales flow, we also created multiple customer-specific landing pages. Whether it’s interior designers, end clients, or stockists, each audience lands somewhere that speaks directly to them.

We also introduced product discovery with image-first browsing, giving their bespoke furniture a digital presence that finally matched the physical experience.